Bold Stories.
Smart Strategy.
Real Impact.
Hi, I’m Donna MacMullin, and my career began with a notebook and a deadline. With roots in journalism, I’ve always been driven by the "Lore" — the search for the authentic story that sits at the heart of every person and organization. Over the last two decades, that curiosity has evolved into a disciplined focus on alignment.
I founded Studio Lorealis to bridge the gap between deep storytelling and intentional design. From leading award-winning campaigns to building brands from the ground up, my goal is to ensure your mission isn't just told, but seen and felt.
As a hands-on designer and a big-picture strategist, I’m dedicated to making sure your brand’s purpose and audience stay in perfect orbit.
Why story matters
Brands shape culture — not just through what they sell, but through what they stand for and how they show up in the world. At their best, brands help people feel seen, understood, and connected to something larger than themselves.
My work begins with listening. I help organizations uncover the truth at the heart of their mission, then translate that clarity into stories, systems, and creative expressions that feel authentic, aligned, and enduring.
Story is a way to bring meaning, direction, and coherence to complex organizations and the work they do.
Experience, shaped by purpose
For over two decades, I’ve worked at the intersection of brand, content, and creative — partnering with non-profits, cultural institutions, educational organizations, and purpose-driven brands.
My background spans strategy, storytelling, and hands-on creative leadership, allowing me to move fluidly between insight and positioning to execution and activation. I’ve led brand foundations, content ecosystems, campaigns, and experiences that bring clarity to complex missions and help organizations connect meaningfully with their audiences.
I bring senior-level thinking, curiosity, and care to every engagement — grounded in experience, but always responsive to context.
Let’s illuminate what’s possible
If you’re looking for a thoughtful partner to help bring clarity and resonance to your brand or story, I’d love to hear from you.