Bold Stories.
Smart Strategy.
Real Impact.
Hi, I’m Donna MacMullin — a brand strategist and creative leader who helps mission-driven brands to think sharper, speak louder, and connect deeper. From rebrands to campaigns, I build stories that move people, and movements, forward.
Why story matters
Brands shape culture — not just through what they sell, but through what they stand for and how they show up in the world. At their best, brands help people feel seen, understood, and connected to something larger than themselves.
My work begins with listening. I help organizations uncover the truth at the heart of their mission, then translate that clarity into stories, systems, and creative expressions that feel authentic, aligned, and enduring.
Story is a way to bring meaning, direction, and coherence to complex organizations and the work they do.
Experience, shaped by purpose
For over two decades, I’ve worked at the intersection of brand, content, and creative — partnering with non-profits, cultural institutions, educational organizations, and purpose-driven brands.
My background spans strategy, storytelling, and hands-on creative leadership, allowing me to move fluidly between insight and positioning to execution and activation. I’ve led brand foundations, content ecosystems, campaigns, and experiences that bring clarity to complex missions and help organizations connect meaningfully with their audiences.
I bring senior-level thinking, curiosity, and care to every engagement — grounded in experience, but always responsive to context.
Let’s illuminate what’s possible
If you’re looking for a thoughtful partner to help bring clarity, alignment, and resonance to your brand or story, I’d love to hear from you.