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Your story is waiting to shine

I work across strategy, storytelling, and creative execution to help mission-driven organizations bring clarity to their purpose and express it with intention and impact.

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Strategy

Clarifying purpose, audience, and positioning — creating a strong foundation that aligns vision, messaging, and direction before anything is made.

Creative

Translating strategy into story, concept, and expression — shaping words, visuals, and ideas that resonate emotionally while staying true to the brand.

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Execution

Bringing it to life across channels and touchpoints — with thoughtful planning, collaboration, and attention to detail that ensures consistency and impact.

Services

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Content Marketing
& Storytelling

With a background in journalism, I’m skilled at finding the “hook” at the heart of every story. I help organizations shape compelling narratives and content ecosystems that resonate with their audiences, build trust, and create lasting brand lift across channels.

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Brand Management
& Identity Strategy

Through immersive discovery and research, I help brands uncover their foundational “why” and define positioning that feels both authentic and differentiated. The result is a strategic framework that aligns vision, business goals, and marketing execution with clarity and confidence.

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Art Direction
& Creative Strategy

My approach is both nimble and disciplined, moving seamlessly from high-level visual direction to hands-on design execution. I thrive in the details of production — crafting everything from compelling graphics to integrated print and digital campaigns. The result is a connected system of collateral where the strategy is visible, the intention is clear, and the design is polished.

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Campaign Planning
& Execution

I design and deliver campaigns with both strategy and practicality in mind. Working within real-world budgets and constraints, I develop thoughtful, multi-channel approaches — optimizing along the way to ensure efforts remain focused, effective, and aligned with desired outcomes.

See what happens when the stars align

Strategy informs creative. Creative shapes execution. Execution generates insight. By treating your brand, content, and campaigns as a single constellation, I ensure your mission shines its brightest.

Let’s collaborate

Frequently Asked Questions

  • I offer a flexible working model designed to fit your organization’s specific needs. Whether you require a high-level strategic audit or the design of a single suite of collateral, I work on both a project basis (flat fee) and an hourly basis, depending on the complexity of the task. For most initiatives, I provide a detailed quote based on a defined scope of work to ensure transparency from the start.

  • Not necessarily. Many of my clients come to me at the "lore" stage — where the story is there, but the strategy isn't yet aligned. I can help you through a strategic discovery session, or I can take your existing strategy and translate it into intentional creative execution.

  • Yes. Unlike many consultants who only provide a "deck" of ideas, I am a hands-on designer. I specialize in crafting the final collateral — including infographics, digital and print ads, social media assets, and OOH billboards — ensuring the strategy is visible in every pixel.

  • I have a diverse range of experience and my portfolio spans from national charities and iconic Canadian brands to independent e-commerce startups. I am particularly drawn to mission-driven organizations in the non-profit sector that value authentic storytelling.

  • Every project is unique. A brand identity or custom campaign may take 4–6 weeks, while a suite of social collateral or a targeted infographic can often be turned around more quickly. During our discovery call, I’ll provide an estimated timeline aligned with your key milestones.

  • When you partner with Studio Lorealis, you get my direct expertise. I personally lead the strategy and execute the design — from the "big idea" down to the final infographic or print-ready file. For larger-scale projects requiring specialized technical builds or high-volume production, I can lean on a trusted constellation of collaborators, but I always remain your primary point of contact and creative lead.