Nighttime landscape featuring a starry sky, mountains silhouette, and a body of water reflecting the sky.

Your story is waiting to shine

I work across strategy, storytelling, and creative execution to help mission-driven organizations bring clarity to their purpose and express it with intention and impact.

A white geometric compass rose design on a black background.
Outline icon of a paintbrush, a gear, and a photograph, representing creative process or design.

Strategy

Clarifying purpose, audience, and positioning — creating a strong foundation that aligns vision, messaging, and direction before anything is made.

Creative

Translating strategy into story, concept, and expression — shaping words, visuals, and ideas that resonate emotionally while staying true to the brand.

Icon of a gear surrounded by circular arrows and a checkmark in the center, symbolizing process or workflow completion.

Execution

Bringing it to life across channels and touchpoints — with thoughtful planning, collaboration, and attention to detail that ensures consistency and impact.

Services

Northern Lights over a mountain lake at night with snow-capped peaks in the background.

Content Marketing
& Storytelling

With a background in journalism, I’m skilled at finding the “hook” at the heart of every story. I help organizations shape compelling narratives and content ecosystems that resonate with their audiences, build trust, and create lasting brand lift across channels.

A person standing in a snow-covered canyon at night, illuminated by a flashlight, with the northern lights and stars in the sky.

Brand Management
& Identity Strategy

Through immersive discovery and research, I help brands uncover their foundational “why” and define positioning that feels both authentic and differentiated. The result is a strategic framework that aligns vision, business goals, and marketing execution with clarity and confidence.

Northern lights glowing green in the night sky with stars, snow-covered ground, and silhouette of trees and hills.

Art Direction
& Creative Strategy

My approach is both nimble and disciplined, moving seamlessly from high-level visual direction to hands-on design execution. I thrive in the details of production—crafting everything from compelling infographics to integrated print and digital campaigns. The result is a connected system of collateral where the strategy is visible, the intention is clear, and the design is polished.

Northern lights in the night sky with stars over a mountainous landscape and sandy foreground.

Campaign Planning
& Execution

I design and deliver campaigns with both strategy and practicality in mind. Working within real-world budgets and constraints, I develop thoughtful, multi-channel approaches — optimizing along the way to ensure efforts remain focused, effective, and aligned with desired outcomes.

A graphic that shows the circular relationship between strategy, creative, execution and insight

See what happens when the stars align

Strategy informs creative. Creative shapes execution. Execution generates insight. By treating your brand, content, and campaigns as a single constellation, I ensure your mission shines its brightest.

Let’s collaborate