Project: For Branksome Hall, the strategy was clear: don't just market a school; amplify a movement. The "Make Way" campaign was a strongly feminist, aspirational call to action that aligned the school’s 120-year legacy with the bold ambition of its students. By showcasing real-world accomplishments — from student-led startups to app developers — we positioned Branksome as an incubator for world-changers. This strategy fuelled an ambitious fundraising drive for a new innovation facility and broke every historical record, achieving the highest application and engagement rates in the school's history.

Services: Strategy & Campaign Planning | Admissions Marketing | Digital Advertising | Creative Direction | Social Media

Awards: Gold (InspirED) | Silver (CASE)