Project Narrative: As Creative Lead for Destination Toronto, I lead the "Let Yourself In" campaign—a global invitation to rediscover Canada’s most diverse city. At the heart of the strategy was the "Red Door," a recurring visual metaphor that transformed the city's streets into gateways of curiosity. By intertwining high-production video with an integrated digital ecosystem, we invited visitors to look past the skyline and step into the authentic, soulful experiences that define Toronto. This cohesive narrative resonated across international markets, earning "Marketing Campaign of the Year" from the Tourism Association of Ontario.

Services: Creative Leadership | Campaign Strategy | Video Production | Digital & Social Advertising | Influencer Marketing