Project Narrative: For over 30 years, Roll Up To Win has been a staple of Canadian culture. Working alongside their PR agency, I was tasked with translating the massive scale of the annual campaign into a series of engaging infographics and social assets. The goal was to quantify the millions of prizes awarded and celebrate the community spirit behind the contest. By combining clean data visualization with the brand’s iconic identity, we turned complex distribution metrics into a celebratory narrative—culminating in a localized billboard campaign that honoured Canada’s most active participating cities.

Services: Data Visualization | Infographic Design | Social Media Creative | OOH / Billboard Design