Itty Bitty Greenie: An Eco-Commerce Success Story

Project: Long before Studio Lorealis, I built another movement from the ground up. Itty Bitty Greenie was an Australian e-commerce pioneer in the organic and fair-trade children’s sector. As founder, I built the entire brand ecosystem — from the visual identity and custom e-commerce platform to a content-driven digital marketing strategy. By intertwining social responsibility with an inspiring digital experience, I grew the brand into an award-winning leader in the eco-friendly space. The business was recognized as "Best Green Startup" at the Startup Smart Business Awards and earned a prestigious Telstra Business Awards nomination.

Services: Brand Identity | E-commerce Development | Content Strategy | Digital Marketing | Social Responsibility Advocacy