Destination Toronto: Winter Spotlight Campaign

Project: We designed a 360-degree consumer campaign for Destination Toronto to drive winter tourism and support local attractions. Through a custom microsite, a suite of cinematic videos, and a targeted influencer campaign, we put a "Spotlight" on the city’s best winter experiences. This integrated approach ensured a consistent brand voice across all digital and physical touchpoints, resulting in increased engagement and a measurable boost for the city’s tourism partners.

Services: Creative Direction | Web Design | Video, Digital Display & OOH | Influencer Campaign | Partner Events