Illuminating brand stories with clarity, authenticity and a sense of wonder.
Your story, brilliantly aligned
Inspired by the natural wonder of the Aurora, Studio Lorealis is where storytelling and strategy intertwine. Lore reflects the craft of narrative; Alis speaks to alignment and intention. Together, they guide my work helping organizations uncover their strategic truth and illuminate their mission with clarity, authenticity, and a sense of wonder — shaping brand narratives and creative systems that feel human, cohesive, and enduring.
Services
Content Marketing
& Storytelling
Purpose-led narratives and content ecosystems that connect ideas, channels, and audiences.
Art Direction & Creative Strategy
Concepts, copy, and visual direction that translate strategy into emotionally resonant creative.
Brand Management
& Identity Strategy
Research-driven positioning, messaging, and identity systems that create clarity and consistency.
Integrated Campaigns
Thoughtfully planned, multi-channel campaigns designed to move people — not just metrics.
Featured work
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![A couple outdoors in Toronto during the winter, looking at a light installation]()
Destination Toronto: Winter Spotlight Campaign
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![Image of a small child and headline: The next big thing is little]()
Branksome Hall: Admissions Campaign
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![A panhandler on a city street]()
Haven Toronto: Brother Fundraising Campaign
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![A Tim Horton's coffee cup with Roll up the Rim to Win printed on it]()
Tim Horton's: Roll up the Rim
Why work with me
I work closely, thoughtfully, and end-to-end — from discovery to delivery. You get senior-level strategy, creative leadership, and hands-on execution without layers, hand-offs, or agency overhead.
I specialize in helping organizations find focus, tell their story with integrity, and show up in the world with confidence and care.
